I’m a strategic marketing leader and award-winning creative storyteller with two decades of experience producing audience-first content across channels.
I’ve scaled global content systems to 10M+ engagements, developed content marketing capabilities to navigate radical industry transformation, and built teams to do it all.
I believe that the audience’s needs come first, the best content is a conversation, and work should be fun.
Paramount Global
2017 - 2025
Built the corporate content operation from the ground up and led it through two defining rebrands — the merger of Viacom and CBS, and the transformation into Paramount Global — continuously refining the company's editorial and platform strategy to evolve with the company and the industry. Over eight years, I set the editorial agenda, built the team, and established the infrastructure to scale audience-first content across every format and channel: a newsroom with a genuine point of view, a social presence organized around franchise thinking, and an internal newsletter that 40K employees sought out every week. The work drove real business impact, increasing engagement and reach.
Huge Inc.
2015 - 2017
Led the editorial operation of Magenta, the agency's digital publication, and managed an eight-person team producing Think with Google. I also owned the relaunch of Hugeinc.com, serving as the primary liaison between executive leadership and client stakeholders on thought leadership and case studies.
Bloomberg News
2014 - 2015
Created ENDO<go>, a Terminal function dedicated to increasing transparency in the university endowment sector. The editorial strategy was designed to improve cross-team institutional investment coverage by increasing efficiency, accuracy, and speed. I built the product from wireframes to launch, compiled a database of 3K+ data points across the 100 largest educational investors, and led a team of reporters, an editor, and a developer.
The Daily Beast / Newsweek
2009 - 2013
Masterminded long-form, data-driven editorial packages for The Daily Beast and Newsweek, driving a 2X increase in monthly pageviews in under two years. The Best American High Schools franchise — which I led end-to-end — generated 25M+ pageviews and 1M+ uniques in a single month. I also established the Innovation vertical, covering new media, business, technology, and culture.